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NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. The live broadcast provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.

After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.

NBC's TODAY Wins 7 Straight Weeks in Key Demo
by Caryn Robbins - October 22, 2015

TODAY was once again the number-one morning show in the key demo A25-54 last week. TODAY's win marks seven straight weeks in first place beating Good Morning America in the key demo for fourteen weeks this year....


NBC's TODAY is #1 for 2 Straight Weeks Again
by Caryn Robbins - July 30, 2015

NBC's TODAY was once again the number-one morning show last week in the key demo A25-54, marking two straight weeks in first place and beating Good Morning America for seven out of the last 14 weeks....


VIDEO: Katie Homes Talks 'Glad To Give' Campaign & Upcoming Projects
by - December 01, 2015

Actress Katie Holmes stopped by NBC's TODAY Toy Drive and to talk about the Glad to Give campaign. ...


NBC's TODAY Wins Wednesday in Key Demo; Tightens Morning News Ratings Race
by Caryn Robbins - September 03, 2015

NBC's TODAY continues to gain momentum, tightening the morning news ratings race and posting consistent wins....


NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - June 18, 2015

NBC's TODAY continues to gain momentum and tighten the morning news ratings race. For the week of June 8, TODAY narrowed the key demo A25-54 gap with GMA by 75k (37%) versus the same week last year....


NBC's TODAY is #1 for 6 Straight Weeks in A25-54 Demo
by Caryn Robbins - October 15, 2015

TODAY was once again the number-one morning show in the key demo A25-54 last week. TODAY's win marks six straight weeks in first place beating Good Morning America in the key demo for thirteen weeks this year. T...


'TODAY' Wins Two Days in Key Demo
by Caryn Robbins - August 20, 2015

NBC's TODAY continues to gain momentum, tightening the morning news ratings race and posting consistent wins. For the week of August 10, TODAY was the number-one morning show on Monday and Friday, topping GMA in the key demo A25-54....


VIDEO: Legendary Comedian Carol Burnett Talks Variety Show DVD Release
by - September 16, 2015

Legendary comedian Carol Burnett kept America laughing for decades with her hit variety show. Now new laughs are in store with the release of “The Carol Burnett Show: The Lost Episodes” on DVD. ...


VIDEO: Steve Harvey Talks New Season of Hit Talk Show on TODAY|
by - September 08, 2015

Steve Harvey stopped by NBC's TODAY to talk to Savannah Guthrie and Willie Geist about the upcoming season of his show, which kicks off with a big “What Men Think.” ...


VIDEO: Jason Schwartzman and Olympia Dukakis Talk New Film 7 CHINESE BROTHERS
by - August 17, 2015

Sometimes, movie magic is made when Hollywood pairs up an unlikely duo. And that’s what you get in a new film starring Jason Schwartzman and Olympia Dukakis, 7 CHINESE BROTHERS ...


NBC's TODAY Posts Longest Winning Streak in More Than 3 Years
by Caryn Robbins - November 30, 2015

TODAY was once again the number-one morning show in the key demo A25-54 for the week of November 16, topping Good Morning America by its largest margin since the London Olympics....


NBC's TODAY Continues Ratins Momentum; Wins Monday in Key Demo
by Caryn Robbins - August 13, 2015

NBC's TODAY continues to gain momentum, tightening the morning news ratings race and posting consistent wins. For the week of August 3, TODAY was the number-one morning show Monday...


VIDEO: Mary-Louise Parker Talks New Book 'Dear Mr. You' on TODAY
by - November 12, 2015

Mary-Louise Parker sat down with TODAY’s Savannah Guthrie to talk about her new book, which is a collection of letters to the men that have impacted her life, both good and bad, called “Dear Mr. You”....


VIDEO: Lake Bell Talks New Big-Screen Thriller NO ESCAPE
by - August 24, 2015

Actress Lake Bell stopped by this morning's TODAY to talk about her intense new big-screen thriller opposite Owen Wilson, “No Escape,”...


NBC's TODAY Wins Two Months Straight in Key Demo
by Caryn Robbins - October 29, 2015

TODAY was once again the number-one morning show in the key demo A25-54 last week. TODAY's win marks eight straight weeks in first place beating Good Morning America in the key demo for fifteen weeks this year....


VIDEO: YouTube Star Tyler Oakley Talks New Documentary 'Snervous' on TODAY
by - October 21, 2015

YouTube video star Tyler Oakley joined the Fourth Hour of NBC"s TODAY to chat about his new documentary “Snervous,” in which he has other people filming him for the first time...


VIDEO: Elisabeth Moss Talks New Psychological Thriller QUEEN OF EARTH
by - August 24, 2015

Best known as Peggy Olson on “Mad Men,” Elizabeth Moss now stars in the psychological thriller “Queen of Earth”. ...


VIDEO: Reese Witherspoon Talks Launch of Southern Lifestyle Brand on TODAY
by - August 11, 2015

Oscar-winning actress Reese Witherspoon is turning entrepreneur as well as actor, launching her own Southern-style lifestyle brand. TODAY special correspondent Jenna Bush Hager visits the star in Nashville....


NBC's TODAY Wins Thursday in Key Demo
by Caryn Robbins - July 16, 2015

NBC's TODAY continues to gain momentum, tightening the morning news ratings race and posting consistent wins....


VIDEO: Susan Sarandon Talks New Homeless in America Documentary on TODAY
by - November 16, 2015

To help raise awareness of the issue of homelessness in America, Oscar-winner Susan Sarandon has teamed up with her son Jack Henry Robbins to make a documentary called “Storied Streets.” ...


VIDEO: Johnny Depp, Dakota Johnson & More Talk New Film BLACK MASS
by - September 17, 2015

TODAY’s Natalie Morales visits the cast of BLACK MASS, including Johnny Depp, Dakota Johnson and Peter Sarsgaard....


VIDEO: Jessica Biel Shares 'Having A Baby Makes Me Thankful'
by - October 02, 2015

Actress Jessica Biel and Saundra Pelletier, founder and CEO of “Then Who Will?”, tell TODAY’s Willie Geist about their work to educate girls about their bodies and reproductive health with humor and honesty. ...


NBC's TODAY Wins 2 Straight Weeks in Key Demo for 3rd Time
by Caryn Robbins - September 17, 2015

NBC's TODAY was once again the number-one morning show last week in the key demo A25-54, marking two straight weeks in first place and beating Good Morning America for nine weeks this year. This is the third time in four months that TODAY has won two straight weeks in the key demo....


NBC's TODAY Scores 8th Win in Key Demo Over GMA
by Caryn Robbins - September 11, 2015

NBC's TODAY was once again the number-one morning show last week in the key demo A25-54, beating Good Morning America for eighth week this year....


NBC's TODAY Wins 11Weeks Straight in Key Demo
by Caryn Robbins - November 19, 2015

TODAY was once again the number-one morning show in the key demo A25-54 last week. TODAY's win marks eleven straight weeks in first place beating Good Morning America in the key demo for eighteen weeks this year....






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